6 Best Virtual Assistants For Families (Tested By A Parent)

In the business world, we’re accustomed to executive assistants who help keep everything running smoothly. They do the necessary and important tasks that allow leaders to show up polished, organized, and focused. Without them, it would be hard to drive our vision forward. 

A virtual family assistant can provide the same sort of support for parenthood by helping with life admin tasks. They can handle everything that can be done virtually, from researching summer camps to scheduling doctors' appointments and coordinating with home repair/maintenance services. There are also AI-powered family assistants that can help parents with decision-making, reminders, and mental load support in real time.

“I use my virtual family assistant for the kind of tasks that take me into analysis paralysis, like finding hotels that accommodate families,” says Lacey F., a corporate manager and parent of two.

Keep reading for my favorite virtual family assistants for busy families, including which ones I use personally, what they cost, and who they’re best for.  There are options for all different types of households, whether you’re looking for more sporadic help or want to develop a relationship with one dedicated person.

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What Is A Virtual Family Assistant?

A virtual family assistant — sometimes referred to as a “virtual house manager” — is someone who helps with household tasks that can be done remotely, like:

• Scheduling appointments (doctor, dentist, haircut, car maintenance, etc)
• Researching and comparing services (summer camps, childcare, contractors, etc) 
• Brainstorming and sourcing gift ideas, new recipes, kids' clothes
• Researching and booking travel-related items: itineraries, flights, rental cars, hotels, activities, etc.
• Organizing your family calendar and sending reminders for upcoming events
• Gathering estimates for repairs and coordinating with vendors or service providers
• Weekly meal planning & online grocery shopping
• Anticipating your needs & thinking ahead for you: a good virtual family assistant will flag important upcoming items before they've even crossed your mind

Some virtual family assistants are fully human and help by directly handling tasks like scheduling, booking, and vendor coordination. Others, like Proxy, are AI-powered and focus more on research, decision support, reminders, and helping reduce the mental load before tasks even become overwhelming.

If you’ve ever thought, “I wish I could just hand this task off to someone else,” then a virtual family assistant is a good fit for you. Instead of juggling every detail yourself, you can outsource tasks that bog you down and free up hours each week for what matters most — your family. 

Compare the Top Virtual Family Assistants

This chart breaks down the best virtual assistants for families, including pricing, estimated time reclaimed per month, response times, communication methods, and whether each service is US-based. Use it to quickly see which platform fits your family’s needs, or keep reading for a more detailed review of each service.

Best Virtual Assistants For Families: Sundays

Sundays is a virtual assistant company that offers support for both families and business owners. Founder Ashley Chang says the idea came about as she continued to see friends struggling with choosing between work and family after they had kids — something her own mother struggled with back in the 80s.

“There’s been little change in how we think about balancing family and work,” Chang says.

So she created Sundays to help address this problem. On the family side, a core component is managing recurring tasks and appointments. 

“Making sure everyone went to the dentist this year, that your car oil got changed, that your insurance claims are getting filed — things like that that need to happen, but you don’t want to be thinking about them all the time. They kind of nag at you,” Chang says. 

With Sundays, you work with one dedicated family assistant and develop a relationship with them over time.

“We intentionally decided to be very human first, where you actually know your EA, and you talk to them, you have a relationship,” says Chang.

Why I Like It

• They hire US-based assistants, most of whom are parents themselves, so they understand the tasks and struggles
• Sundays is great for proactively handling recurring tasks (dentist visits, car service, insurance claims)
• They can coordinate directly with workers or vendors who need to come to your house, so you’re not interrupted during your workday or while you are on an adventure with the kids

How Does Sundays Work?

You’ll start by having a call where they learn about your needs and lifestyle. Sundays will then provide you with a few virtual family assistants who could be a good fit. After that, there’s one deep-dive onboarding call to get everyone on the same page before your family assistant starts getting to work.

You can text, email, and call your virtual family assistant to coordinate tasks and responsibilities. 

Real Life Example

I used Sundays to source my current executive assistant, who I can’t say enough incredible things about. She is THE reason I’m able to accomplish everything I want with Peacock Parent and still show up for the quality family time that means so much to me. 

She has previous executive experience assisting a VP, so she jumped right into things. I ended up increasing her weekly hours from 15 to 20 because she’s so good that I realized I could hand off more to her.

How Much Does Sundays Cost?

• Family plans range from $250/mo for 5 hrs of help ($50/hr) to $2,000/mo for 40 hrs of help ($50/hr)
• Work + family plans start at $1,200/mo for 20 hrs of help ($60/hr)

Who Is Sundays Best For?

• Families who want to build a relationship with one assistant
• Business owners who want one person to handle both spheres
• Parents who want one person managing schedules, vendors, appointments, bookings, and other ongoing life admin tasks.

Sundays is my number one choice for a more personalized virtual family assistant.

Best Virtual Assistants For Families: Ask Proxy™

Unlike traditional virtual assistants, Ask Proxy™ is an AI assistant for parents — by text — designed to help with the thinking side of household management: researching, narrowing options, remembering details, and helping parents think ahead.

Instead of opening 20 tabs and getting stuck in analysis paralysis, you can text Proxy — (820) 732-2625 — whatever's on your mind, and in less than a minute, you’ll get a clear recommendation and specific next steps. No generic summaries or long lists to sort through.

It feels like having a personal assistant available 24/7 — someone who’s there to capture the thought the second it hits your brain and before it hits your to-do list. 

And like a true assistant, Proxy doesn’t just wait for instructions — it reaches out first and thinks ahead for you: 

• Following up on things you mentioned earlier (e.g., “The preschool registration deadline is this Sunday, March 15. Just making sure it’s on your radar.”)
• Checking in around milestone events (e.g., "Are you in the thick of potty training yet - or still in the 'dreading it' phase?")
• Sending you reminders about all the things you aren’t thinking of yet (e.g., “If you’re planning spring break travel, this is a good week to book flights before prices jump.”)

While Proxy doesn’t book appointments for you, it’s a different kind of virtual family assistant, one that focuses on the thinking, decision-making, and prep work that usually slows you down:

• Researching and comparing services (summer camps, childcare, contractors, etc.)
• Brainstorming and sourcing gift ideas, new recipes, kids’ clothes
• Planning travel: itineraries, flights, hotels, and activities
• Sending reminders for upcoming events
• Weekly meal planning
• Thinking a few steps ahead so you’re not constantly reacting in the moment or forgetting something important

Proxy can also text someone else for you at the right time (like reminding your partner to take the chicken out of the freezer at 6 PM), connect to your calendar to catch the things you’d otherwise forget, and let you choose how often it texts you.

Full transparency: Proxy is our own tool, so I’m slightly biased. But as a working mom of two, I built it to solve exactly the problems I kept hitting, and I’m including it alongside services I genuinely recommend so you can choose what fits your family.

Why I Like It

I find Proxy's response style clear, opinionated, and incredibly practical. With just one text, Proxy can start providing real value, whether that’s recommending the right gift, narrowing down options, or helping you decide what to do next.

A few other things that stand out about Proxy:

• It’s private by design: Your data isn’t shared or resold, and there are no ads. Every recommendation is based on what your Proxy would do if it were you — not because we’re getting paid for it.
• It gives curated, opinionated answers: AI powers the speed, but the guidance is vetted and refined by the Proxy team and trusted experts. It's an AI tool for parents, built by parents. 
• It helps you think ahead, not just react: It’s a two-way conversation that doesn’t rely on perfect prompts. It really does feel like having a trusted family assistant by text.

How Does Proxy Work?

1. It takes about 10 minutes to complete your profile, and it's best done on your desktop, not your phone. 
2. Don’t spend too much time on the desktop. Your results from the mental load audit are there if you ever want to refer back to them, but the real value is in the texting feature.
3. Save Proxy as a contact in your phone (820-732-2625)
4. Text it like you would a friend or how you would vent in your journal — quick thoughts, voice memos, or messy ideas all work

Real Life Examples

I use Proxy every day for the messy thoughts, worries, and questions that would normally sit in the back of my mind. Below you can see a few examples of guidance and research support Proxy has provided in the moment.

How Much Does Proxy Cost?

• Proxy is $348 for the year (save 25%), or $39 month-to-month
• Your first 15 texts are free.

Who Is Proxy Best For?

• Proxy is best for parents who feel stuck in the mental load — especially if decision fatigue, research, or overthinking slows you down.
• Parents who need research + decision support for personal tasks like finding a summer camp that fits your lifestyle and timeline.
• Parents who want someone to think ahead for them and reach out with ideas without having to ask.

Best Virtual Assistants For Families: Sherah

Sherah has the option of both virtual and in-person family assistants — something few services offer.

Why I Like It

• All assistants are background checked, vetted, and trained by Sherah
• Many assistants are working moms who understand family logistics firsthand
• Sherah offers both virtual and in-person support (rare in this category)
• You’re not matched with random contractors—Sherah directly employs and trains its team
• In-person family assistants available in Charlotte, Chicago, Houston, Pittsburgh, Raleigh-Durham, Richmond, and Washington, D.C./Northern Virginia 

How Does Sherah Work?

After you join Sherah, you’ll get access to your dashboard, which you can use to track task status and completion. You first schedule a new member call so they can get to know you and start assigning your tasks. 

You don’t have one dedicated family assistant. Instead, tasks are assigned to their team members depending on availability and expertise. 

You can assign tasks via your dashboard, email, or through a quick scheduling call.

Real Life Example

I recommend taking advantage of Sherah’s virtual and in-person family assistant services since that’s what makes them unique. Here’s how I would use Sherah’s family assistant services to delegate holiday gift prep for my extended family (nieces and nephews). 

1. Submit a request asking them to source gifts for five kids ranging in age from 4 to 12. Include details like your budget, favorite stores, and a few interests or ideas for each kid. 
2. Within 24 hours, your virtual family assistant will send you a curated list of options with pricing, links, and delivery estimates. 
3. Approve the choices (or ask for tweaks if something's not quite right). 
4. They’ll place the orders for you. 
5. Then schedule an in-person session for a few weeks later to have a Sherah family assistant wrap all the gifts at your home. You can even have them pick up and bring wrapping supplies if you don’t have them on hand. They’ll wrap everything beautifully, labeling each gift for the right recipient.

Want to learn more about the types of tasks that in-person family assistants can take on? Check out our article, What Is A Family Assistant? 30+ Family Assistant Duties You Can Delegate.

How Much Does Sherah Cost?

Who Is Sherah Best For?

• Families who want the flexibility of both virtual + in-person support
  
• Busy parents who value vetted, trained professionals over gig workers
  
• Families who only want to pay for support as they need it, rather than commit to a set number of hours per month

Best Virtual Assistants For Families: Heron House Management

Heron House Management was founded by Hannah Morgan, a working mom of 3, with busy parents in mind. She understands firsthand the type of support families need to lighten their mental load and shorten their to-do lists, and that perspective shapes how Heron House Management assistants are trained. They're proactive, skilled at anticipating needs, and focused on creating more space for family time.

Each household is assigned a dedicated virtual family assistant (they call them virtual house managers). They encourage regular video meetings with your virtual house manager, so it’s much more similar to having an in-person family assistant.

Why I Like It

• One consistent virtual house manager instead of a rotating team
• All virtual house managers are background checked, insured, and trained by Heron House Management. They are also all certified project managers who organize everything in Asana to track tasks.
• Great for vendor coordination and managing home projects

How Does Heron House Management Work?

After you sign up, the owner will personally follow up with you to get to know you and match you with the best virtual house manager for your needs. 

You then have a video conference call to meet your assigned virtual house manager, during which they’ll ask questions to understand your pain points and work with you to identify priority projects that they will manage.

Your virtual house manager will then digest all that data, organize it in Asana, and start working on tasks based on priorities. 

Depending on your preference, they set up a weekly or bi-weekly video call to touch base about any outstanding tasks and to help you start thinking through and planning for what’s coming up next. The time for the call is charged at the same hourly rate, but it’s well worth it to stay organized and meet with your team.

Real Life Example

I asked my virtual house manager to “find a contractor to fix my backyard fence.” Here’s what the process was like: 

1. They followed up with clarifying information they needed to complete this task: the fence material, measurements of the sections that need repair, and accessibility of the area. They also asked for photos. 
2. My virtual house manager then used a Google Sheet to create an organized list of contractors who have been vetted based on reviews and research.
3. I reviewed the list and let them know who to get quotes from.
4. They then reached out to contractors on my behalf and got quotes via phone/email, when possible, and if not, scheduled a home visit around my availability. 
5. For all home visits, they added the appointments to my calendar for me. 
6. After all the quotes were gathered and I chose a contractor, my virtual house manager then helped facilitate the process of getting the work done.

Overall, it saved me a ton of time having to research and call contractors. Not to mention, they helped keep me on top of the task, instead of pushing it off and having it weigh on my mind. 

How Much Does Heron House Management Cost?

• General Pricing: $50/hour, sold in 10, 15, & 20 hour increments. That means the minimum you will spend is $500/month

Who Is Heron House Management Best For?

• Families wanting personalized, proactive household management
• Those with 10–20 hours/month of tasks
• Parents who prefer regular check-ins with someone who can think ahead for them and anticipate their needs.
• Those newer to delegating at home who will benefit from a more structured working relationship

Best Virtual Assistants For Families: DuckBill

Duckbill is driven by a hybrid of impressive AI technology and trustworthy human support.

Why I Love It

The AI technology behind Duckbill instantly deciphers whether any follow-up questions are necessary before the task gets submitted to a human. This is a huge time saver because it removes the back-and-forth notification process that other similar automated services require to get a task done. 

Another feature I love is the ability to create separate profiles for each individual in your household. This way, Duckbill learns the differences in preferences between you and your partner and can start to anticipate each of your needs over time. (Think: Spotify algorithm, but for family tasks.)

How Does Duckbill Work? 

All of DuckBill’s virtual assistants (or “co-pilots” as they call them) are background checked, though you’re not assigned one dedicated person. Each task goes to a virtual assistant based on availability.

After you sign up, you can input your task requests via the app, text, or email. You’ll receive a response within 1 business day. 

Real Life Example

I used DuckBill to make an eye doctor appointment. Here’s the request I sent them:

“Make an eye doctor appt for me. Here is the ph of office: (858) XXX XXXX. Any doc is fine. I have a minor eye infection and also need a yearly eye exam to renew my contact lens prescription. Do they have openings on Tuesday or Thursday afternoon this week?”

They replied with multiple options, scheduled my preferred time, and even added a calendar reminder. I didn’t have to pick up a phone, wait on hold, or waste time with idle chit-chat. 

For a deeper dive into how Duckbill works, check out my full Duckbill review.

How Much Does Duckbill Cost?

• $49/month (1 individual, light use, ~2 tasks per month) 
• $99/month (1 individual, regular use, ~8  tasks per month) 
• $169/month (For families, ~14 tasks per month)

I suggest investing in the household package for $169/month so that both partners can access the app and delegate tasks. 

Who Is Duckbill Best For?

• Experienced delegators who know exactly what they need help with at home and want to jump right in 
• Booking appointments, whether it’s your kid’s dentist visit or your yearly physical checkup.
• Families with nannies — My nanny has a family assistant role. I have her outsource smaller virtual tasks to Duckbill so she can focus on in-person duties.

Best Virtual Assistants For Families: Peachtree VA

Like Sundays, Peachtree VA offers both virtual executive and family assistant roles. They pair you with a dedicated family assistant who you can call, text, or email directly, so it’s much more akin to having a real-life assistant who you can build a relationship with over time.

Why I Like It

• All virtual family assistants are US-based with 2+ years of admin experience, including calendar and email management
• No platform or app to manage: You can text, email, and talk to your assigned virtual assistant in a more personal way. 
• You can combine business + household support (perfect for entrepreneurs) 
• You develop a relationship with one person 

How Does Peachtree VA Work?

First, you can schedule a call with the director to learn more about Peachtree VA and explain your needs. This is free and doesn’t come with any obligations to move forward. 

If you decide to move forward, you’ll work with the coordination team to ensure you get a virtual assistant who’s the right fit. Peachtree VA has a custom matching process that takes about 10 days. They look for someone who has the skills you need and matches your communication style and company culture (if you’re using them for business support as well). 

After you pick a virtual family assistant for your team, you’re also assigned a relationship specialist who regularly checks in to make sure everything is going well and to see if hours or tasks need to be adjusted as your needs evolve. 

Real Life Example

This is one of the few services on this list that I haven’t personally tried yet, but Peachtree VA came highly recommended by Laura Vanderkam, who is THE time management guru (there's a reason her book made my list of the best books for first-time moms). And we’ve had great convos with their team on the phone. If you’ve tried Peachtree VA and want to share your experience, please reach out. 

How Much Does Peachtree Cost?

• Packages start at 25 hours/month for $1,100 (~$44/hr)
  
• Month-to-month with 30-day termination notice

Who Is Peachtree VA Best For?

• Business owners or entrepreneurs with 20+ hours/month to delegate
• Parents who need one assistant for both work + home

Quick Recap: Best Virtual Assistants For Families

A virtual family assistant can save busy parents hours each week and reduce decision fatigue and your mental load. The best one for you depends on your lifestyle: