At Peacock Parent, we believe being a great parent isn’t about doing it all. It’s about valuing your time differently.
That starts with identifying what you dread and delegating those low-joy tasks.
Delegating at home the same way you do at work allows you to buy back time and protect your energy for what truly matters: time with your family.
And the real shift is delegating the thinking behind home-life logistics, not just the doing. Because the biggest drain isn’t the physical work. It’s carrying it all in your head.
As Seen In
You don’t need to do it all and you don’t need to figure it out alone.
3 Ways We Can Help
1
Identify Low-joy Tasks
We’ll help you identify tasks to delegate and spell out exactly what services you can afford to hire.
2
Learn Delegation Tips
Every Thursday we send The Time-Back Briefing with smart delegation and time management tips .
3
Vent to Us, Privately
Dump whatever is stressing you out into Proxy, your personalized AI assistant. No app, just text.
Buy back time for...weekend adventures, not weekend chores||family dinners without the prep||making memories, not making beds||quality time, not cleaning time||morning cuddles, not morning chaos
Meet Christine Landis
Founder of Peacock Parent
Hi, I’m Christine! A mom of two, former CEO of a global fintech company, the founder of Peacock Parent and creator of Proxy.
Throughout my career, I learned that great leaders don’t do everything themselves. They build systems, delegate proudly, and invest in support so they can focus on strategic relationships that will ultimately scale for profit.
When I became a parent, I quickly understood that families deserved to apply that same mindset in their own homes. But instead of scaling for profit, to shine a light on the power of scaling for more time! Specifically the choice in how you spend your time as a parent because the goal is to do less of what you dread (read: chores) and more of what you love (read: quality time with your kids!).
Keep in mind this was back in 2019, so there was no blueprint for how to delegate and outsource at home, let alone anyone proudly discussing it out loud at the time.
Which is why I coined the term Peacock Parent to empower families to delegate proudly, value time as a currency, and build the support system they deserve at home, with no shame or guilt.
After years of developing free guides and talking to thousands of parents, I learned that the physical help was only half the battle. They needed to outsource the mental load too, which eventually led me to create Proxy, a personalized AI assistant that can think ahead and remember the small stuff.
Because parenting was never meant to be done alone. And every family deserves more time to enjoy this one life they’ve worked so hard to build.
Buy Back Time,
One Email at a Time
Join The Time Back Briefing, our free weekly newsletter with guilt-free strategies to delegate at home and protect your time.
A Personal AI Assistant by Text
How Proxy Works
No App. Just Text.
1
Text us anything.
What’s the best local meal prep service?
How should we setup the nursery?
Can someone help with tidying up?
2
We think it through.
You’ll get personalized answers, vetted recommendations, and clear, bite sized next steps, all by text in real-time.
3
You act with clarity.
No more lonely moments with 5 open tabs. No more overthinking. Just progress and less decision fatigue.
Ready to outsource the mental load?
Reclaim your time — one email at a time.
Join The Time Back Briefing for clever delegation tips, vetted time-saving resources, and smart ways to lighten your mental load — delivered every Thursday.
Free. Practical. Judgment-free.